Best Western International, the 69-year-old hotel company that started modestly with roadside inns, is re-inventing itself with a new name, logos and brand. Best Western Hotels and Resorts, as it will ...
HotelTonight has the hardest working logo in the business. The bed-shaped “H” emblem figures prominently in the company’s new ad campaign. And over the past five years, the logo has boosted ...
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