LEGO Day is simple. It is a date that celebrates the brick system that made building feel timeless, whether the goal is a ...

As LEGO has officially unveiled an exciting addition to its ‘The Lord of the Rings’ lineup: LEGO Icons The Lord of the Rings: ...

In the world of business, boldness is often associated with addition: launching new ventures, entering new markets, and ...

After eight years in development, Lego Smart Play promises to revolutionise play for a new generation. One of its creators ...

The Lego x Crocs Brick Clog debuts in February.

The Lego Icons Golden Retriever Puppy set, which looks like a golden retriever puppy wearing a blue collar with a gold tag, ...

On Wednesday, the Lego Group shared its results from the first half of 2024 and revealed that it set a record operating profit of 8.1 billion DKK, which is roughly $1.25 billion USD. In a market that ...

LEGO can be an essential tool in mechanical engineering as it is a form of what the field calls low-fidelity prototyping.

In the span of less than a year, she went from struggling with instructions to building huge sets with thousands of pieces.

Forbes contributors publish independent expert analyses and insights. Co-Founder, Conspiracy of Love, and Good is the New Cool. What if a child’s first MRI felt less like a medical procedure—and more ...

Lego released its first-ever Pokémon-themed sets last week. Within hours of preorders opening, scalpers had moved in.

The recent announcement of a line of Lego Pokémon wasn’t a surprise—the Danish brick brand first revealed it had entered into a “multi-year partnership” with The Pokémon Company back in March 2025 ...