Remember when a handful of links from sites in your niche could drive steady organic traffic? That era is over. Today, Google’s AI Overviews and the rise of answer engines like ChatGPT raise the bar.

If you’re building links using the same tactics you were years ago, it’s time to take a fresh look at what actually works today. (Hint: It’s definitely not paid guest posts.) Still chasing link ...

This post was sponsored by Editorial.Link. The opinions expressed in this article are the sponsor’s own. “How do you find link-building services? You don’t, they find you,” goes the industry joke.

The Links Guy is a link-building agency founded by Amit Raj with a mission to bring ethics back into the SEO and link-building industry. The agency focuses on delivering link building ROI (return on ...