Social media can be a tough nut to crack for beauty brands, but Huda Kattan, founder of cult-favorite makeup line Huda Beauty, has the formula down pat. In 2013-before contouring and highlighting ...

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Any makeup guru will agree: A beauty routine isn’t complete until you bake and set your look. Of course, no one understands this better than Huda Kattan, the makeup artist and social media content ...

Another day, another beauty launch. This time, the exciting new product comes from entrepreneur Huda Kuttan's beauty line, Huda Beauty. As it turns out, Huda Beauty Easy Bake Setting Powders are on ...

For more of the Cut’s favorite fashion, beauty, and home finds, sign up for the weekly Cut Shop Newsletter. Huda Kattan of Huda Beauty has gone viral for her loose setting powder, many times over.

Meet EasyBake Ube Birthday Cake. One inconspicuous December evening, Huda Kattan sent TikTok into a frenzy when she patted an electric lilac setting powder across her under-eyes and T-zone. Attempts ...

There's nothing more annoying than doing a full face of makeup and it all melting off in the heat. Now beauty buffs have found a secret weapon for keeping their makeup intact and locked in - and it's ...

There's an array of ways one can do up the face. Some days call for a tinted moisturizer and a gloss to go, and others may feel like a full beat is the makeup of the day. However, a full face should ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...