Interpublic got off to a slow start in the principal trading arena but the firm ramped up quickly in the second half of last year and now has a robust offering in the U.S. to buy and resell media to ...

Following Omnicom’s acquisition of IPG, which created the world’s largest ad holding company, the industry watched as the former integrated and incorporated the latter’s offerings, talent, staff and ...

Another run of agency earnings, another show of resilience for a sector that, at least historically, has seen its performance more closely tied to broader economic health. Despite ongoing inflationary ...

Prior to joining IPG, Anne worked in a variety of leadership positions, serving both providers and health plans. Most recently Anne held several leadership positions at AIM Specialty Health in Chicago ...

One of the “Big Four” advertising giants has reportedly recommended that its clients enact a “temporary pause” on spending on Twitter ads following Elon Musk’s takeover of the social media giant.

IPG’s return to growth sputtered a bit during the first quarter, as revenue increased 1.3% versus a 1.7% gain last quarter. Management also indicated that recently lost business—which Ad Age and ...

The business posted organic net revenue growth of 1.9%, equating to net revenue of just over $2bn for the quarter. This built on the group outperforming its expectations, and peers, in Q4 of last year ...

Interpublic Group (IPG) has launched an identity resolution cloud application aimed at integrating brands’ cloud ecosystems. The Acxiom-powered tool will unite data, media, creative, and production ...

IPG’s investors are struggling to grasp exactly what kind of data Acxiom works with and how the $3.2 billion acquisition positions the holding company in a privacy-centric world. “When we bought ...

During what was supposed to be a quarter marked by financial uncertainty, IPG did slightly better than expected. Not that the bar was set very high for IPG, which is still predicting a decrease in ...