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“The currently unregulated nature of augmented reality content, generation, and display, coupled with the plethora of augmented reality patents owned by a diverse variety of entities and individuals, ...

H&M is now working with Snap, using the tech platform’s Camera Kit to provide consumers with virtual try-on (VTO) opportunities for a range of products in the fashion retailer’s app and via Snap’s app ...

As recently reported by Yahoo Finance, shoppers are surprising some experts by returning in sizable numbers to brick-and-mortar stores. But when they visit those stores today, they are bringing with ...

Vogue Business hosted the latest in its webinar series on 30 June, discussing how brands can implement augmented reality (AR) into their strategies. The webinar, entitled The luxury opportunity in AR ...

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. Augmented reality, ...

Autumn is an associate editorial director and a contributor to BizTech Magazine. She covers trends and tech in retail, energy & utilities, financial services and nonprofit sectors. Experiential retail ...