Inbound marketing is any marketing campaign where consumers initiate an interaction with a brand. This allows them to attract prospects with value-added content and/or experiences tailored to their ...

Opinions expressed by Entrepreneur contributors are their own. For businesses to have any hope of surviving this digital-dominated climate, having a robust inbound marketing strategy is essential.

According to recent B2B Marketing and Tomorrow People research, a very small minority of marketers are satisfied with the ROI created by their inbound marketing strategies. There are a huge number of ...

Inbound customer campaign strategies focus on building relationships with potential and established customers. Relationships are built on honesty and respect. For an inbound marketing campaign to work ...

Consumer interaction with brands is changing quickly. In today’s digital marketing world, it’s simple for consumers to skip ads and other marketing messages. As a result, marketers are shifting to ...

Small businesses often face many challenges when it comes to marketing their products and services. Limited budgets, a lack ...

An effective marketing plan is essential for your company. The days of outbound marketing – cold phone calls, cold email blasts and direct mail – are coming to an end. The future of marketing your ...

For most B2B companies, it’s important to focus on both inbound marketing and outbound marketing. These distinctive approaches are complementary in many ways, so if you use both efficiently, you can ...

Without an effective inbound marketing strategy, it is almost impossible to stand out from the crowd. This guide from 93x will show you how technology companies can leverage inbound marketing to reach ...

Like chefs, marketers regularly combine a variety of "ingredients" to achieve a desirable result. Unfortunately, two of those ingredients—inbound and outbound marketing—are routinely set up as ...

Less than a year ago, sales representatives were the primary way of getting inbound leads. However, times have changed drastically since then, and we're facing a world that doesn't resemble itself ...