Learn how Michael Porter’s management theory helps you analyze the competition, choose the right markets and build a stronger, more strategic business.

Clive Thompson has been getting some well-deserved attention for his recent Fast Company piece, in which Columbia University sociologist Duncan Watts explodes the hierarchical theory of social ...

Product marketers should be clear in their messaging to avoid customer skepticism that makes them feel duped, according to new research. At issue in a new study was a social-cognitive construct called ...