Interpublic Group (IPG) has launched an identity resolution cloud application aimed at integrating brands’ cloud ecosystems. The Acxiom-powered tool will unite data, media, creative, and production ...

Launch of Interact Represents Holding Company’s Newest Platform to Orchestrate End-to-End Brand Marketing that Drives Business Outcomes for Clients Interact Is Powered by Acxiom’s Industry-leading ...

In February, Interpublic unveiled a new production engine born from what it called a first-to-market partnership with Adobe through which the holding company unified its content creation efforts. The ...

NEW YORK - Interpublic Group (NYSE: IPG) has unveiled Interact, a new platform designed to orchestrate comprehensive brand marketing and drive business outcomes. Interact serves as the company's core ...

This expanded collaboration will unlock unprecedented self-service AI marketing across all of Interpublic Group (IPG) via a consumer-facing expansion of its Interact platform With operations in over ...

Snowflake and Acxiom are partnering to deliver an artificial intelligence-powered marketing data infrastructure, bringing data, identity, and collaboration tools from Acxiom and its parent company, ...

Samba TV, the global leader in AI-driven media intelligence, has announced its 40-market expansion with Acxiom, the connected data and technology foundation for the world’s leading brands and agencies ...

Snowflake and IPG's Acxiom team up to power AI-driven marketing with secure, cloud-native data tools for global brands. The partnership modernizes outdated data practices, giving brands real-time ...