D2C brands can drive trials of their products in the form of Rs 200-500 worth trial packs, subscription boxes, and purchase freebies. In a pre-COVID world, it was perfectly normal to sample a new ...

As part of The Vitamin Shoppe’s launch of its Innovation stores, the retailer has sought to reach one of its primary goals: to help “demystify” the wellness space and re-establish the direction of its ...

I feel a bit sorry for product sampling. Since marketing began, it’s been a part of the mix for brands, and for good reason. On average, 35% of customers who try a sample will buy the sampled product ...

Amazon is experimenting with product samples as a paid service for CPG brands looking to increase sales. Maybelline and Folgers are two brands that have been sending product samples out to customers, ...

Representative image (iStock) Sampling is an age old practice that helps marketers gauge a customer’s reaction to a product. The activity’s objective was to ensure that a sample reached as many ...