Product sampling may not have posted the double-digit growth of recent years in 2000, but the tactic remains vital to many brand plans as marketers devise increasingly creative ways to pass out the ...

D2C brands can drive trials of their products in the form of Rs 200-500 worth trial packs, subscription boxes, and purchase freebies. In a pre-COVID world, it was perfectly normal to sample a new ...

As part of The Vitamin Shoppe’s launch of its Innovation stores, the retailer has sought to reach one of its primary goals: to help “demystify” the wellness space and re-establish the direction of its ...

Marketers like to put things into buckets. Are you a digital or a social agency? Does this come out of the trade or the advertising budget? Is this an above- or below-the-line spend? It takes a lot of ...

I feel a bit sorry for product sampling. Since marketing began, it’s been a part of the mix for brands, and for good reason. On average, 35% of customers who try a sample will buy the sampled product ...

TORONTO — Mercatus, a leading provider of grocery eCommerce solutions, and Swish Brand Experiences, an emerging marketing technology company, are delighted to announce an impactful strategic ...

New research has led to a model that assesses the short- and long-term effects of in-store product sampling on sales of both the products offered on sample and competitive products. In big box stores, ...