Google’s parent company, Alphabet Inc, has a market cap of close to $1.5 trillion, and it generates a substantial portion of its revenue from advertising on its various platforms and services, ...

The continuing growth and popularity of the internet has created a wealth of new opportunities for trade mark owners seeking to market their goods or services online. The reliance of internet users on ...

Paying for ad placement on the results page of a Web search engine. Also called "paid search," advertisers typically bid for higher placement of their ad on the page. Ads are matched to the words ...

In the early days of the internet, a law firm's website was informative, created to be discovered by internet researchers who were interested in information about, or contact with, an attorney for a ...

The issue of “keyword advertising” – a concept unique to the internet – continues to generate court decisions. And in the most recent decision, Goliath has triumphed over David. Keyword advertising is ...

Search advertising (aka keyword advertising) is one of the hottest trends in marketing today, and no wonder–paying only for ads that potential customers click on is an advertiser’s dream come true.