In conjunction with the coolest F1 race of the year, the Singapore Grand Prix, Shell and Lego have teamed up with Ferrari to create a very cool sales promotion based on a tripartite brand alliance ...

In the days that preceded the Las Vegas Grand Prix this past weekend, toymaker LEGO let loose some of the details of its plan to officially link its name to that of Formula 1. And there was word of ...

There is something oddly satisfying about building a LEGO car that feels closer to a real machine than a toy, and these sets ...