Localization is an important aspect of personalization in today’s global landscape, especially as customers crave a brand experience catered to them. According to Gartner, companies who invest in ...

As a multi-location business, localized marketing is a must. The data speaks for itself. Localized content performs 12x better than content that is not localized, and 74 percent of consumers conduct a ...

There are approximately 790,000 franchises in the United States. There are also over one billion searches that contain the phrase “near me” every month. As a franchise, what are you doing to ensure ...

Marketing leaders and agencies find it increasingly difficult to keep pace with growing demands to localize brand marketing content across the channels and geographies they serve. The new study, which ...

Engaging local target audiences is a strategic focus for many brands: 49% of national marketers surveyed say localized marketing is essential to business growth and profitability, particularly as it ...

Google's John Mueller clarified that localized duplicate content across regional websites is acceptable. Unique content is still recommended for specific page types. Google doesn't penalize duplicate ...

To create first-class customer experiences that drive revenue, you have to convey to audiences—in their local language—that you can meet their wants and needs. So how do you localize your content so ...

Google’s local search results have been shifting quite a bit since the start of 2024. As with the rise of Reddit and other forums, Google is trying to serve users more relevant and relatable content – ...