Let’s take some pressure off logos–they really don’t need to work so hard. Here’s what drives your brand instead. Somehow companies have gotten into the mind-set that a logo–this thing that does ...

Your brand is the entire ecosystem around your company that leads to a feeling or perception in the eyes or hearts of your customers. The Fast Company Executive Board is a private, fee-based network ...

Jaya Saxena is a former correspondent at Eater, and the series editor of Best American Food and Travel Writing. She explores wide ranging topics like labor, identity, and food culture. While loading ...