The updated visual presentation is an initial step in the strategy to refresh the brand. "The launch of the new logo and packaging design is an exciting way to kick off the next chapter for this great ...

When it comes to innovation in fast moving consumer goods (FMCG), packaging is an area where the pace of change rarely lets up. It forms the first and most fundamental image of a brand in the buyer’s ...

UPDATE: Dec. 12, 2024: Design Bridge and Partners worked on Hostess’ new packaging while Sarah Anne Ward Photography assisted with the new product photography, a spokesperson shared with Marketing ...

Taxi Studio has rebranded Polo mints with the aim of making the brand “stand out more on the shelf” and relate more to its heritage. The consultancy worked with illustration studio Bomper and ...

ORRVILLE, OHIO — J.M. Smucker Co. plans a refresh of its Hostess sweet baked snacks brand, starting off with a new logo and packaging set to begin rolling out next month. Hostess’ updated logo keeps ...