Design is a competitive advantage when it comes to building loyalty. Every time a person interacts with a digital interface or service, they’re experiencing design, whether they realize it or not — ...

As businesses strive to foster stronger connections with their customers, 2025 will see key shifts in how loyalty programs are designed and executed. The focus is increasingly on personalisation, ...

Forbes contributors publish independent expert analyses and insights. I write about the broad intersection of data and society. One of the most controversial questions of the digital age is how much ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. When it comes to the ever-evolving world of payments, one ...

Is it time to give up your travel rewards program? That's not a theoretical question for Karin Kemp, a retired graphic designer from Matthews, North Carolina. With few opportunities to travel last ...

Brands have talked about personalisation for years in terms of their customer base, but until now, few have gotten it right. “We’re now finally getting to that point where AI and quality data are ...