CINCINNATI — The supermarket industry is on the verge of taking its loyalty marketing programs to a higher level, where product offers are better customized to meet the needs of individual shoppers, ...

Supermarket loyalty programs have existed since the 1980s and have changed drastically. Given the available technology, the growth in customer options, and the shift in preferences, there has never ...

Although more than half of the top 50 grocery chains today have card-based loyalty marketing programs, many retailers have yet to connect to the missing link that make these programs profitable and ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

NEW YORK--(BUSINESS WIRE)--tcc Global, a leading loyalty program solution provider, has partnered with the hit culinary competition TV series, MasterChef, on three loyalty rewards promotions. Running ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. What is a loyalty program? It’s a program designed to get ...

The "gamification" of supermarket loyalty programs could be influencing customers without them realising, according to the Australian Competition and Consumer Commission (ACCC). On Friday, the ACCC ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Let's start with a universal truth: Getting customers to choose you once is not that hard, but getting them to keep choosing you time after time? Now, that’s what separates thriving brands from the ...