As a career software CMO, I have always been frustrated, and indeed embarrassed, by the fact that there is no decent enterprise software for managing the marketing department. While sales, engineering ...

TORONTO, Nov. 12, 2019 /PRNewswire-PRWeb/ --Website - http://www.softwarereviews.com SoftwareReviews, a division of world-class IT research and consulting firm Info ...

The challenge in turn for the software companies will be to continue to provide the systems functionality and support as the direct industry becomes more complex. The following resource guide will ...

If you are a marketing professional, you would know that building a proper marketing and brand strategy does require considerable time. It also depends a lot on the products that you wish to market.

Enterprise marketing management (EMM) has a vital role in multichannel marketing today. It is the engine behind effective marketing and offers the potential of true customer-focused, knowledge-based ...

Marketing calendar software is a must have for most modern marketing departments. People both inside and outside marketing need to know what’s going on when. However, the term “calendar” is misleading ...

Affiliate marketing has been experiencing explosive growth in recent years, and brands should be running their own affiliate programs in order to stay competitive. Affiliate marketing is a low-cost, ...

Most marketing managers would prefer to spend 90% of their time on marketing and 10% on management. Unfortunately, the real-world marketing manager’s experience is exactly the opposite. Marketing ...

Multiple clients with multiple projects, all with multiple deadlines... Most of us in marketing are balancing several clients, each with different projects in various stages of completion. While we ...

Opinions expressed by Entrepreneur contributors are their own. Many marketing professionals aspire to become excellent marketing managers who can direct entire teams toward commercial and creative ...