This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Marketers will need to whip ...

Video above: How to be more creative while working from homeCreativity is a uniquely human quality that's difficult to define and, perhaps, even harder to objectively measure.Of course, that doesn't ...

Creativity is a uniquely human quality that's difficult to define and, perhaps, even harder to objectively measure. Of course, that doesn't mean that scientists haven't tried, and a study published in ...

In marketing, 'creative impact' was once too subjective to measure. But with modern AI solutions, creative efforts can now be effectively analyzed. As part of The Drum's Creativity in Focus Deep Dive, ...

An innovation conference here and a creativity seminar there. It seems that nearly every speaker at professional events tries to weave in the now omnipresent concepts of inventiveness, originality and ...

Creativity is about so much more than your ability to paint a picture or crochet a top. Take this creativity test to measure yours. Our editors independently select these products. Making a purchase ...

Creativity has made headlines in recent years, lauded the #1 career skill of the future. Yet educators and social scientists have struggled to find an objective way to study creativity. Now, ...

Video above: How to be more creative while working from homeCreativity is a uniquely human quality that's difficult to define and, perhaps, even harder to objectively measure.Of course, that doesn't ...