Researchers have learned a lot about how memory works. Their insights form the basis of clever strategies that help us ...

There is a science to what we remember and what we don't. For instance, why do we remember certain pieces of artwork, some brands’ logos, or even people's faces? University of Chicago psychologist ...

Think about the last time you studied for an exam. You probably read your notes, went through textbooks, maybe even watched a few videos. Yet, when the paper was placed before you, your mind went ...