Right now, as technology changes daily, chief marketing officers face exceptional levels of change and uncertainty. But it’s not for the first time (or the last). During the COVID-19 pandemic, nearly ...
Ever since the introduction of the AIDA model in the late 1800s, marketers have been focused on growing a traditional marketing funnel. For over 100 years, the AIDA model was considered a marketing ...
Senheng New Retail Bhd unveiled its ninth transformation strategy — the point-based economy (PBE) business model — designed to elevate S-Coin into a central reward and engagement engine.
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