Fashion advertising is changing how it looks and how it speaks to people. Highly polished visuals, exaggerated styling, and distant fantasy settings are gradually giving way to imagery that feels ...

The global viewability rate for digital ads is set at approximately 73.6%, which means that about 26.4% of ads were not in view. To make their advertisements more viewable, businesses need efficient ...

The algorithms of ad selling/buying become more complicated and advanced these days. The modern ad market exists due to the multilayer ecosystem that consists of DSPs, SSPs, ad exchanges, ad networks, ...

Roman Vrublivskyi, CEO of Attekmi, explores this year’s top ad tech trends, from first-party data to supply path optimisation. He expands on why first-party data is becoming the backbone of modern ad ...

Delve into the debate over SKAGs vs. modern ad group structures and find out why SKAGs might still be your best bet for Google Ads success. Interview 10 Google Ads experts and nine of them will tell ...

The article first appeared on GeeMee's blog page. In a fast-evolving digital advertising landscape, developers and advertisers are seeking powerful tools to maximise - and measure - their monetisation ...