Stroll down any aisle with skin care and makeup items and you're bound to see the word "natural" more than once. Natural beauty products are all over social media as well, with loyalists claiming they ...

Melissa Breyer was Treehugger’s senior editorial director before moving to Martha Stewart. Her writing and photography have been featured in The New York Times, The Guardian, National Geographic, ...

Organic labels look simple, but their meanings vary. Learn what they really say so you can shop smarter and choose with confidence.

Clean beauty encompasses a section of the skincare industry that limits its product ingredients to only those that are ethically sourced, non-toxic, and cruelty-free. The rate of growth for clean ...

Greenwashing is everywhere in food and wellness marketing. Here's how to spot misleading claims and shop smarter.

Dermatologists say reading skincare labels and understanding ingredients is essential to avoid irritation, allergies and ...

Foods marketed as "natural" are not consistently more nutritious than their conventional counterparts, and some front-of-package nutrition labels may unintentionally encourage manufacturers to swap ...

Public knowledge surrounding ingredients and skin care overall has vastly improved in recent years, and yet many of us still find ourselves standing in the aisles of beauty stores squinting at the ...

Limitations: Has no clear meaning on a majority of foods. Overview: CR surveys show that most consumers think that the claim "natural" on a food package should mean that the product contains no ...

The biggest natural and organic products trade show in the U.S. celebrated its 45th year with some new event features and plenty of good-for-you stuff.