Fanatics Fest has become one of the most immersive card shows that anyone in the hobby can go to. It contains major athlete apperances, fan interactive areas with the major sports leagues, numerous ...

Kim Kardashian is leveling up Skims’ fast-growing entertainment ambitions with “Kimsmas Live!,” a shoppable livestream event set to debut exclusively on TikTok Dec. 3. Produced in partnership with OBB ...

Fanatics is planning to double down on Fanatics Fest, its annual experiential event in New York, and has inked a long-term deal with its partner OBB Media to do so. The companies say that they have ...

Fanatics Studios launches with premium slate, announcing projects and partnerships with ESPN, WWE, LA28, Tom Brady, Fox Sports, MLB, and more Company Co-Founded by Fanatics and OBB Media with Michael ...

Fanatics, the Michael Rubin-led sports juggernaut, is getting into the entertainment business in a major way. The company is partnering with OBB Media to launch a new joint venture, Fanatics Studios, ...

Entertainment company OBB Media has tapped ad agency veteran James Rowe to be president of its branded entertainment studio, Bolded. It’s a new role at the company that coincides with the opening of ...

It’s safe to say OBB Media and Fanatics are fans of one another’s work, because the companies just announced a 10-year partnership to continue making the Fanatics Fest together. Their expanded ...

The MarketWatch News Department was not involved in the creation of this content. Fanatics Studios launches with premium slate, announcing projects and partnerships with ESPN, WWE, LA28, Tom Brady, ...

Michael D. Ratner, Michael Rubin (Joe Scarnici/Getty Images for OBB Media/Araya Doheny/Getty Images for Baby2Baby) It’s safe to say OBB Media and Fanatics are fans of one another’s work, because the ...