Subway has this sandwich with Fritos on it. I know this because their commercials play constantly on my TV and computer such that I nearly have the ads memorized. Every time their commercial airs, ...

This article analyzes various frequency sources available to the design engineer, from both technical and business perspectives, with the goal of helping select the right frequency source to meet ...

Much of the early but still influential thinking around optimal frequency stems from Herbert Krugman. While at GE in the 1960s, Krugman developed the "three hit" theory of frequency. It said that ...

Frequency capping has long relied on a static “set it and forget it” mindset: once every 24 hours, three times every seven days and so on. This passive approach to avoiding consumer ad overexposure ...

When developing a typical electronic system, the designer initially focuses on defining the system architecture and choosing the best microcontroller, memory, and I/O components. Next comes how to ...

Ask a scientist what memory is, and you'll probably get long-term potentiation (LTP) as an answer. To understand what LTP is, you need a little basic nerve cell (neuron) anatomy. Neurons have a ...