In March 2013, the Oreo India Facebook community had something few others had: over 2 million friends or, as the brand likes to call them, 'Oreo-Heads'. But for Oreo, it was a case of 'you can never ...

The tweet heard round the world when the power went out at the Super Bowl this year — Oreo's "Power out? No problem. You can still dunk in the dark" — was a year and a half in planning, Mondelēz svp ...

The Super Bowl, America’s annual celebration of the gridiron game, tends to be the most expensive day on any advertiser’s calendar. Or maybe not. Oreo Cookies took a novel approach to its marketing ...

Why is Christian Science in our name? Our name is about honesty. The Monitor is owned by The First Church of Christ, Scientist, and we’ve always been transparent about that. The church publishes the ...

In 2013, Oreo changed its image, and maybe changed advertising, with a real-time marketing coup. While its famous creative–culturally relevant tweets and Facebook posts–seemed simple and spontaneous, ...