Anthony Higman’s journey from a law firm mailroom to PPC CEO shows how learning from mistakes, can turn early missteps into ...

Learn what challenges to overcome, opportunities to pursue, and skills to develop to be a successful PPC marketer in the age of automation. Once upon a time, when everyone’s favorite ad platform was ...

A pay-per-click (PPC) program can be one of the most beneficial aspects of your marketing strategy. When done right, it can help drive traffic, grow revenue and offer helpful insights into your target ...

Most people know that Amazon, Walmart and Instacart have paid search placements on their websites. However, you may not know about their involvement in programmatic, display, social media and Google ...

PPC marketing isn’t easy. Juggling campaigns across Google, Microsoft Bing, and social platforms while maximizing every click is a challenge – and those clicks aren’t cheap. That’s why Chrome ...

If you are relatively new to PPC marketing, it’s a good idea to consider taking an online course. There are quite a few of these courses being offered, and unlike your typical blog entry or news ...

2017 is the year Google became convinced its PPC machines are better than you. If you work in PPC and have been keeping up with AdWords changes over the last year or so, you've likely noticed a ...

In the world of pay-per-click (PPC) marketing, every click literally counts. Literally. If you’re serving other customers with PPC services, the stakes are high. Getting your clients the clicks they ...

As someone who primarily engaged in SEO and content writing for small businesses, I didn’t really care about PPC advertising. Maybe because of people like me, only 45% of small businesses invest in ...