What does it take to send emails so targeted you see a 103 percent lift in revenue? JustFab found the answer. Find out how the right data, the right tech and the right text can send your email ROI ...

Google is prepping a new Gemini model that could offer more personalized help. The Gemini Personalization model will access your Google Search history to offer more relevant responses. Google is ...

Personalization trends are creating a paradox for brands in 2025. Despite 87% of companies investing heavily in ...

Kiehl’s saw a 11.59% lift in revenue per visit to its website after it combined its visitor segmentation and on-site behavior to create a targeted personalized experience. Many of Kiehl’s skin care ...