An investigation by The Markup found that pixel collects data from many students using other websites, including high schoolers who sign up for financial aid and college testing. Then the code shares ...

Routine website tracking tools are rapidly becoming one of the most significant sources of privacy liability for businesses ...

Conversion tracking is a fundamental part of successful PPC campaigns. Given that the only way to track conversions is with conversion tracking pixels/code on your site, it makes sense to wonder what ...

The Federal Trade Commission (FTC) recently took enforcement action against digital healthcare companies for sharing user information vie third-party tracking pixels, which enable the collection of ...

Healthcare startups are scrambling to reassess how their websites and apps are built, and how third parties may, inadvertently or not, be putting patients’ protected health information at risk. In ...

Meta Platforms has been hit with a cluster of privacy class actions, including one filed in federal court in New Jersey over the use of tracking pixels, which the ...