Living up to LEGO's name and reputation, the company has launched the next iteration of its blocks during CES 2026 -- LEGO ...

Lego seems to have a good idea of how to sell parents and kids alike on their new Smart Bricks technology. The first Lego Smart Play sets are all Lego Star Wars related. At CES, Lego announced three ...

When a small square ‘Smart Brick’ was combined with LEGO blocks assembled in the shape of a car, a ‘vroom’ sound of starting the engine could be heard. As the car was lifted and maneuvered through ...

At the Consumer Electronics Show in Las Vegas this week, Lego announced a new iteration of its classic building toy: Lego Smart Play. The new tech brings interactive sounds and lights to Lego builds, ...

Kids who are used to playing interactive Lego Star Wars in the virtual world will now be able to have some of the same kind of adventures in the real world, thanks to a new Lego Star Wars Smart Play ...

LEGO has released some great display pieces over the years, but this 2026 set is a reminder that the best builds are about play.

LEGO, the tiny plastic bricks that form the building blocks of everything from spaceships to submarines, have spawned an empire of play, spanning store shelves at Toys’R’Us to Hollywood and video game ...

ST. CROIX — Students at Pearl B. Larsen K-8 school didn’t need books to learn on Monday. Instead they spent much of the day playing with LEGOS in observance of International LEGO Day, recognized ...

Playing with LEGO blocks inspires creativity and imagination, and it’s an easy experience to share with others — I’m sure you have your own memories of building with friends and loved ones. When LEGO ...

Days after moving into its new headquarters down the street, LEGO has announced a new partnership with the Boston Public Library that will bring learning and interactive play to over 150,000 children ...

Legos are taking over Levittown as a new children’s store, Block Party, opened Thursday on Wantagh Avenue in a shopping center nestled between a nail salon and a smoke shop. "We are looking to create ...