A recent First Insight study highlights the shifting perceptions. To read the full report, click here. First Insight's report is based on responses from 1,267 participants, ranging from 18 years of ...
The retail giant is fixing a consumer sentiment gap between the quality of its 10,000 Great Value products and their look, ...
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Store brands surge to record 24% share: CPG giants adapt amid private label boom
A $330 Billion Milestone Signals Shift (Image Credits: Pexels) Private label products claimed a landmark 24% of the U.S. food ...
As shoppers have turned to cheaper alternatives to beat inflation, retailers from CVS to Target and Walmart have invested heavily in their private-label brands over the past year, wrapping ...
If we played a drinking game and took a shot every time a grocery executive mentioned surging sales of private-label items in recent months, well, we wouldn’t be coherent enough to write this article.
Private label FMCG is growing again and taking territory from big brands. But this wasn’t always the case. So, how is the category winning the battle for consumer attention? Independent brands were ...
PITTSBURGH--(BUSINESS WIRE)--First Insight, the company that leverages AI to transform consumer feedback into profitable retail strategies, has released findings from its latest study, The Quiet ...
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