Learn how product differentiation can give businesses a competitive edge in today's market by emphasizing unique qualities ...

Is your product a high-end offering or are you a bargain brand? Do you sell to women or men? Is your warranty a major selling point? These are examples of ways companies position their products or ...

The product life cycle and product differentiation are intertwined. Every product goes through a product life cycle consisting of four stages: introduction, growth, maturity and decline. Every product ...

As food retail competition rises with the entrance of more nontraditional formats, omni-channel players, pure play eCommerce and stepped-up conventional supermarkets, some retailers are leveraging ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...

Hello, everyone. Welcome to AppFolio's 2025 Investor Meeting. We are thrilled to be holding this event from our corporate headquarters here in today, sunny, Santa Barbara, California. And it's great ...