At dmexco 2014 on Thursday, the IAB Europe announced that the programmatic market in Europe was €2.08 billion ($2.69 billion) in 2013 -- up 111% from €0.98 ($1.27 billion) in 2012. IAB Europe teamed ...

The publication that shunned banner ads reversed course last week when BuzzFeed added programmatic ads. The decision came down to two factors: increased advertiser demand for programmatic and a better ...

While the US is generally considered the leader when it comes to advances in online advertising, Europe’s varied broadcast industry could point the way for what will happen on these shores in the area ...

Programmatic advertising is moving toward greater efficiency, transparency and effectiveness, even as it becomes larger and involves more media channels, according to the Association of National ...

Programmatic advertising is constantly evolving. From online ads and video to digital out-of-home, streaming, voice and TV, the sheer number of options can make it feel like an impenetrable process to ...

Change is coming to the programmatic landscape. Agencies that don't deliver complete cost transparency for their clients, either intentionally through high rebates or unintentionally by being ignorant ...

Customer experience is the next competitive battleground. And when waging that battle, creativity is good, but the technology behind it is crucial. Programmatic media buying combines creativity and ...

Programmatic marketing has truly delivered on its original promise of being “the future of online advertising” over the past 15 years. But what is programmatic marketing, and what does it look like ...

StackAdapt (www.stackadapt.com), the leading advertising and marketing technology company, today announced a major enhancement to its digital out-of-home (DOOH) solution. The advancement introduces a ...