Maxfusion and Magic Hour are each courting brands to use AI-powered user-generated content, instead of partnering with real ...

Tension: User-generated content campaigns succeed when customers feel like partners, yet brands often position themselves as ...

For proof of the uncertainty facing marketers in 2025, look no further than the industry’s ping-ponging projections for ad spending. WPP Media (the former GroupM), which released its global midyear ad ...