The Interactive Advertising Bureau (IAB) released a new industry resource called the Gaming Measurement Framework designed to bring clarity and consistency to media campaigns in gaming environments, ...
Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40% of advertisers plan to boost spending in this area over the coming year, ...
New Framework Provides Clarity, Consistency, and Confidence for Measuring Gaming Advertising Campaigns NEW YORK, June 26, 2025 /PRNewswire/ -- As gaming continues to capture consumer attention and ...
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