One of the most complex tasks in multichannel selling is preparing product content to support multiple sales channels. While you want some consistency between how products are represented in your ...

Indirect sales are a major driver of revenue for some companies -- in fact, some businesses sell solely through indirect channels. Indirect sales essentially refer to transactions that occur when you ...

A much-discussed theme of contemporary consumerism is the abundance of choice. While products have generally been the point of focus, the diversification in how retailers sell to, and service, ...