Innovative ideas for big data and predictive analytics in a digital world. Visualization via a light bulb as vector illustration Salesforce rolled out a revamped version of its customer data on ...

SAN FRANCISCO--(BUSINESS WIRE)--The Trade Desk, the largest independent global demand-side platform, today announced that Unified ID 2.0, the open source solution for identity across devices and ...

Salesforce has unveiled its Customer Data Platform (CDP) with the next generation of Customer 360. New platform services will enable companies to unify disparate customer data throughout their entire ...

Salesforce is the best selling CRM in the world, and Snowflake is one of the top cloud data lakes. The latter lets customers store and manage massive amounts of unstructured data. When you mix the two ...

Salesforce announced it is making progress toward releasing a Customer Data Platform (CDP) this week at Salesforce Connections in Chicago. While the company is talking in greater detail about the ...

CONWAY, Ark.--(BUSINESS WIRE)--Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom is now ...

You’d be forgiven for thinking it was already in market. Salesforce first said it would unveil a CDP in March of last year. The product entered beta in the autumn of 2019 around the time of Salesforce ...

It was a busy week in the CDP market, with a Forrester Wave report and announcements from Salesforce, Adobe and Oracle. The customer data platform (CDP) industry had quite a week this week, with ...

We talked with industry leaders to better understand the impact that Adobe and Salesforce's foray into Customer Data Platforms will have on the industry. Adobe and Salesforce entered the customer data ...

Salesforce has acquired Evergage, a personalization and customer data platform (CDP), for an undisclosed sum. Karl Wirth, CEO & Founder of Evergage, revealed the news in a blog post. The acquisition ...