In 2018, Weka USA relied heavily on live events to drive marketing success, participating in more than 50 trade shows annually. While these events generated leads, the associated costs were ...

Industrious, a provider of flexible workspaces, was focused on growth. The goal? Increase high-quality lead generation without inflating cost-per-lead (CPL). This meant finding a solution that not ...

Demand Gen campaigns may be the newest addition to the Google Ads toolbox, but they haven’t received the same attention or hype as Performance Max. At the core is their divergence from Google’s ...