A popular theory in neuroscience called predictive coding proposes that the brain produces all the time expectations that are compared with incoming information. Errors arising from differences ...
https://doi.org/10.1525/mp.2005.22.3.531 • https://www.jstor.org/stable/10.1525/mp.2005.22.3.531 Copy URL We measured modulations of neuroelectric gamma-band ...
One of the key factors of successful marketing is effective communication of the characteristics of a product. Such communication has to result in a favorable perception of the product by the target ...
Neuroscientists at the Ruhr-Universität Bochum (RUB) together with colleagues at the Freiburg University show that this is not strictly the case. Instead, they show that prediction errors can ...
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