After more than two decades in digital content creation, I've watched the pendulum swing back and forth between long-form and ...

The company aims to bring so-called “microcontent” to Disney+ in 2026, it announced Wednesday at CES, and in doing so joins a ...

I’m three months clean of TikTok. I’m one week clean of Instagram Reels. I’m five hours clean of YouTube Shorts. It was a Sunday afternoon like any other. I was lounging on my futon, scrolling on ...

YouTube and TikTok, and other social platforms, have rapidly grabbed consumers’ attention, taking an even-greater share of consumer video viewership. Where's the investment? By Paul Pastor The ...

Disney+ announces a new short-form vertical video feed during CES 2026. The feature targets younger users & aims to boost ...

Disney+ has announced plans to launch bite-sized clips to its platform across the US later this year.The major announcement ...

After co-creating Awesomeness, former Paramount co-CEO Brian Robbins is ready to return to short form content with a new ...

As the new year sparks digital detoxes, our columnist argues the rise of short-form content is damaging attention spans and ...

YouTube has just updated its parental controls, giving parents the option to block their children from watching Shorts.

(Graphic: Vivienne Tran / Daily Trojan, Photo: CoinView App / Unsplash Modified.) Since TikTok’s conception in 2017, social media has completely reinvented itself. Once seen as a second coming of ...

Content marketing continues to shift with podcasts and short-form video now leading audience engagement strategies Podcasts build strong audience connections, with 88% of listeners consuming entire ...

Studies preaching about the negative effects TV had on kids’ brains were the bane of most of our childhoods. That’s not to say there wasn’t solid evidence to suggest TV harmed children, especially for ...