The Golden Ratio might be design’s biggest myth, but that’s not to say that it’s useless. Aesthetics aside, the Fibonacci Sequence upon which the Golden Ratio is based is a very useful formula for ...

Our eyes are attracted to beautiful things, and designers exploit this fact to make us want their products. And what we find attractive can very often be described through a simple proportion—the ...

Senior thesis completed at Trinity College for the degree of Bachelor of Science in Psychology. Abstract The Golden Proportion is the place where a line is divided in such a way that the ratio of the ...

Can mathematics sell blue jeans? One company is hoping so. The company says that the ratio was used to design details such as the curve of the front pocket, the proportions of the rear pocket, and the ...