Walking through a grocery store can feel straightforward, but much of what appears simple is carefully engineered. Packaging, ...

In a dense market like the snack bar category, brands are challenged with distinguishing themselves through ingredients, nutrition, marketing and packaging. For Amanda Ament, CEO of Simple Bars, ...

To maintain longevity and customer loyalty in today’s fast-changing world, classic brands must strike a careful balance between embracing innovation and staying true to their roots. People become ...

The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

Nelene Koen does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...