For decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons, and illustrations to seize the attention of shoppers. Conventional wisdom held ...

The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

Lan Anh Nu Ton does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

This is a story about a box. That's it, just a box. "It's not rocket science," said Rudy Youell. "It's almost so stupid it's ridiculous. But it's saving so much money it's amazing." His simple box ...

This week at Inspiration Station, we look at some of the best packaging design in the world originating from Asia-Pacific. The 14th annual Pentawards, the world’s leading awards for packaging design, ...

Dr. Steen Tjarks is the CEO at T&T Design, a global packaging and artwork agency that specializes in private label. Private-label products have seen significant growth globally, and I see packaging ...

In today’s competitive retail landscape, packaging has evolved far beyond its basic purpose of protection. It has become a ...

According to the publication "Private Label Buyer," studies show that packaging of products can increase customer satisfaction, increase visibility and set one product apart from its competition. In ...

Right at the boundary between patent law and trademark law lies the interesting phenomenon of product design. The United States Patent and Trademark Office will issue you with a design patent if you ...