A cereal box that plays a video tutorial on making breakfast. A wine label that tells the story of its vineyard. A snack wrapper that launches a game on your phone. These aren’t scenes from a ...

Smart packaging technologies, such as QR codes and NFC, enhance patient interaction and adherence in pharmaceuticals. These innovations support clinical studies and complex therapeutic regimens by ...

Mira Showers is claiming to be the first bathroom company to launch new packaging which includes Quick Response (QR) codes; designed to give customers a window to a new world of information to make ...

Ed. Note: This article was previously posted at IoP Journal. HP Brazil‘s smart packaging solution won the 2022 GS1 Brazil Automation Award, at a ceremony held on Nov. 9 in São Paulo. According to HP, ...

Patient adherence is improving thanks to technologies that offer a more personalized experience, deepening the connection between consumers and healthcare brands. Banerjee gave a keynote address at ...