A new study from Goa Institute of Management questions the effectiveness of user-generated social media content in driving ...

In the quest to establish meaningful connections with customers, businesses are constantly on the lookout for innovative strategies. Among the numerous marketing tactics and tools, one stands out for ...

Study reveals user-generated content has no direct impact on brand engagement. Firm-generated content is key for building trust and loyalty.

Disney+ is now letting viewers access user-generated content for the first time. The streaming service introduced a new Creators Collection, made in partnership with Pocket.Watch, a digital-first ...