Identify your company's competitive advantage and learn strategies to make it sustainable for long-term success.

Strategic packaging enables businesses to influence consumers, cut costs, build brand recognition and drive long-term ...

Using data to make business decisions is no longer a luxury; it’s an expectation. For companies looking to grow and gain a ...

The business world is highly competitive because many companies offer similar products and services. Businesses often wonder how to gain a competitive advantage. The answer lies in leveraging data and ...

Forbes contributors publish independent expert analyses and insights. Andrea Hill is a multi-industry CEO covering business & technology. The focus is now shifting to AI and competitive advantage, as ...

Discover how Microsoft's economic moat, strong brand, and cloud services ensure its competitive advantage and market ...

In business analysis, finding key competitive advantages helps identify firms that can sustain their market position over time. Competitive advantages can come from many sources. This includes things ...

A conversation with the Eccles School of Business’ Jay Barney about where you can find long-term value from the latest tools. Many companies are investing heavily in artificial intelligence right now, ...

A competitive niche is sometimes a good source of moat for smaller businesses. To assess niche-market moat, investor may want to examine the company's ROIC as well as why larger-scale players cannot ...