The college application season is upon us, and high school students everywhere are staring down at one of the most daunting tasks: the college essay. As someone who has guided countless applicants ...

When I wrote my own MBA admissions essay, I remember feeling lost, rambling without a clear direction. Crafting a standout essay requires self-awareness, authenticity, and alignment with the program.

In the most abstract sense, the function of an introductory paragraph is to move the reader from the world of daily life into the textual and analytical space of an essay. In a more concrete sense, an ...