I used to love singing reality TV shows such as American Idol and The Voice. I even occasionally caught shows such as America’s Got Talent. I was also a huge fan of X-Factor UK and So You Think You Can Dance. Performance competition TV shows used to be ...

Advertisers want to make sure their connected TV ads perform. Enter “performance TV.” But the role of CTV in campaign performance doesn’t mean streaming will become a pure-play performance marketing channel like search, social media and display.