Following on from its $600 million purchase of marketing platform Neolane, which closed earlier this month, Adobe today made its fourth acquisition of 2013. To further strengthen its marketing and ...

Google Tag Manager (GTM) is one of the most established and popular tag management solutions on the market, but it’s not the only player. New players have entered the market, offering great tag ...

IBM has announced a new partnership with customer intelligence vendor BlueKai for tag management. Through the partnership, BlueKai will integrate its Data Management Platform with IBM’s tag management ...

A vast majority of marketers see tag management as an important solution for their customer data integration challenges, a recent Forrester study shows. And while tag management is still viewed ...

Today Tealium, a company that vends enterprise tag management service, announced a $15.6 million Series C round of funding, from Battery Ventures, Presidio Ventures, and Tenaya Ventures. Battery ...

Google introduced a tag container and management platform Monday to support companies using multiple tracking tags. The bits of code set in a container embedded in Web pages measure site traffic and ...